Thunderbirds Are Go


When Taylor Swift made headlines with her music way back in 2006, it also spawns many Taylor Swift merchandise such as T-Shirts, Shoes, Perfumes, and even her own doll.

We have One Direction Perfumes, Rihanna’s Fenty, and Kylie Jenner’s Lip Kits to name a few. Such direction is common with celebrities since this business move would add up to their flowing juice of income. However, this is not only limited to celebrities. In fact, this is also common among other modes of entertainment that made impact and name on our society, we have the Harry Potter whose influence did not only make it the fastest-selling book in history but also produced Billion-Dollar’s worth of movies and even its own theme park. The same can also be observed with Disney’s Movies.

Whenever there is a Disney movie, well one can expect that there will also be merchandise to be released with it, including pens, books, bags, and the list is endless; not to mention the happiest place on Earth – Disneyland. Thus, it is no brainer that a certain 1960’s TV Series would also have the same move and impact on the merchandise selling business.

BJD World | Thunderbirds are go


THUNDERBIRDS is a British science-fiction TV Series between 1964 and 1966. It is created by Gerry and Sylvia Anderson, filmed by their production company AP Films (APF) and distributed by ITC Entertainment.

The TV series follows the exploits of International Rescue, a life-saving organization equipped with the technologically-advanced land, sea, air, and space rescue craft; these are headed by a fleet of five vehicles named the THUNDERBIRDS and launched IR’s secret base in the Pacific Ocean. The main characters are ex-astronaut Jeff Tracy, the founder of IR, and his five adult sons, who pilot the Thunderbird machines.

When THUNDERBIRDS was first launched, it gained immense popularity back then, it is widely considered to be the Andersons’ most popular and commercially successful series. They were highly praised for their special effects. Imagine having this sort of recognition during those days that technology is not as advanced with what we enjoy today.

Such achievement is also a feat at its best. In fact, a real-life rescuer service was named after this series too – International Rescue Corps.

With the immense popularity of Thunderbirds back then, it is not surprising if THUNDERBIRDS TOYS are still a GO these days. When Thunderbirds was the first broadcast, AP Films Merchandising awarded the licence to companies such as Matchbox and Dinky to manufacture plastic and die-cast metal Thunderbirds vehicle toys.

The subsidiary issued approximately 120 such licenses even buying a company (J. Rosenthal) to keep up with demand. Just imagine how huge these toys were back in the 1960s. By 1966, British commentators had dubbed the end-of-year shopping season “Thunderbirds Christmas” in the light of the series’ popularity. By 1966, British commentators had dubbed the end-of-year shopping season “Thunderbirds Christmas” in the light of the series’ popularity. And it does not end there.

Among the first items released by Dinky were a blue Thunderbird 2 and a six-inch-long (15 cm) FAB 1, which more than two million were manufactured. Japanese model kits of the vehicles continued to be marketed into the 1980s. Japanese model kits of the vehicles continued to be marketed into the 1980s.

Thunderbirds, despite being a 1960s popular toy, it still made its way to our era. Thanks to die-hard fans who still collect these items regardless of their age. Today, these toys are considered novelty items.

Since the series’ first appearance in 1965, more than 3,000 Thunderbirds tie-in products – including children’s toys, print media, and audio episodes – have been marketed. The popularity of Thunderbirds even landed its own spot on “The top 12 toys for Christmas” on The Guardian.

Topping their list is the Thunderbirds Tracy Island Playset. This incredible playset looks just like the real Tracy Island, and comes with over 50 actions, lights, and sounds, including the classic Thunderbirds countdown, for hours of action-packed adventures.

The secret headquarters of International Rescue is based on Tracy Island, and you can control which vehicles can interact with it – launch Thunderbird 1 from the ground, play around in Brains’ laboratory, communicate with the Tracy brothers whilst they’re out in space and discover many more exciting possibilities on Tracy Island.

If you have been watching the series I am pretty sure you are familiar with Tracy Island, the home of the Tracy family. Located in the South Pacific Ocean, the heavily camouflaged island’s ulterior function is to serve as the secret base of the International Rescue organization.

Hence, it is expected that it would also play a role in the popularity of the Thunderbirds Toys and have its own playset.

In addition, with all the Thunderbirds mania, with its toys and equipment, we also have the Action Figures of our famous heroes. This adds up to the plethora of figures that the fans of this toys can collect and add to their stash of Thunderbirds merchandise. Recently it has been announced that the Thunderbirds Series will be revamped, and that also entails for the merchandise to be revamped as well.

Are you excited? Of course, we are! In fact, we cannot wait for a new line of Thunderbirds toys to be released anytime soon.  Whatever THUNDERBIRDS have in store for us, I am pretty sure it will be huge! Such 1960s nostalgia at hands reach is so satisfying that we can’t get enough of the THUNDERBIRDS ARE GO! Because really, we can never have enough of these goods.

About Hiroyuki Omote
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